Hi, I recently started to enter the HTML5 market and working on my first HTML5 game and I have a few questions regarding what publishers commonly want. Is the publisher interested in a few time play game (only a few levels to play) or a game that generates new content each time you hit play (those that don't have end and just aim to get high scores)? How much time of game play is it recommended for the game to have? Are simple menus (touch to start) better than more elaborate menus (Start, Shop, Options, etc...)? What are the game categories that get more attention?, I'm currently going for puzzle, arcade and strategy, are those a good choice?