Thanks for sharing. I was always interested in entering adult games market, since I've got pretty wild imagination and all this stuff is like a second nature to me.
What types of games are you guys interested in? Quick viral flicks only? What about games with some additional depth, like adventures or even story-powered action games, centered around sex and drive? Do you consider funding complete development (milestone-based)?
We love wild imaginations! Because the market is so new, we're looking to explore different game concepts, but if you have certain ideas that you're more passionate about, we can definitely help you narrow it down and provide some tips. Just PM me here or send me an email to firstname.lastname@example.org and we can pick up the conversation there. For example top search terms are hentai, asian, and other words that I shouldn't mention here but also niches like tranny, boobs, amateur or game types like puzzles, strip, interactive comics, virtual sims, etc.
So when it comes to adult games, here's how we think about them:
1. Eye candy - More visually stimulating than anything else, like the quick viral flicks you mention. You interact with different objects, characters, scenes, etc, but essentially you're enjoying the view. we have some examples of these now such as simulation games where you have a virtual girl you can interact with using different props.
2. Story and reward based adult games - Follow typical game structure, where there is a story, rules, clear objectives and rewards. In our world, rewards can be sexy animations, characters, props, new scenes, videos. So your story-powered action games sounds awesome already!
Now some folks will take simple mainstream game templates, such as poker, and then offer a sexy photo as reward for winning a play. This has been done often, BUT very rarely is it done well, so I think there is a lot of opportunity here to do better. Especially if this is your first adult HTML5 game or game in general. I think it's great to get a head start by looking at winning mainstream game concepts, but rethink/redesign with an adult story (instead of just throwing in adult photos as an after-thought).
3. Social, multiplayer games - At this early stage in the market, I would hold back from attacking any game idea that requires synchronous game play. In other words, make sure player doesn't necessarily have to respond back to another online player right away for the game to work.
I can say that amateur photo and video sharing apps are super popular. People love sharing themselves and checking out other people, so games that feed into this interest would be exciting to explore for an adult social game.
We do consider funding whole games, but keep in mind, if that's the case we would want to own the game completely. Having said that, we are leaning towards collaborations and/or only funding partially so that game maker keeps some rev-share, so that 1)they are motivated to update the game with new content and fix bugs and 2)we can help foster a variety of great games targeting several niches. It really depends on the project and the experience of the game maker.
Lastly, html5 adult games are just getting started, so I would recommend keeping first games super simple, but polished and high quality. It's that last 10% of development that most people rush, but it makes a huge difference.