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mazoku

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What will be your plan if you are finishing an AAA game? Or at least AA? Maybe A? Which sponsors would you contact first? Defense genre?

I know that developers view game value differently than sponsors but anyway.

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For larger scale own-IP projects I'd launch independently and tightly integrate it into a social network to make it server / domain authoritative.  Initially a reduced content / early access version - holding advanced levels and features back for phase 2.  Purpose of Phase 1 would be to get initial player feedback, build traction and secure IP (to an extent).  Armed with demonstrable value (traction) I may choose to seek sponsorship / partnership for unique content or licensing of the domain / IP.  That being said, often anything that is complex to take to market, has an after-thought sales or partner plan, or has limited monetization routes is commercially weak - often requiring luck to break even.  Which sponsors did you have in mind and have you dealt with them before at this scale of game?

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