Jellybomb

Monetising HTML5 games

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I know this is a common topic but it would be great to get a quick update on the state of the market for casual HTML5 games. I'm an experienced developer/designer and would be looking for an outlet for simple, high quality games. I don't really have the time to do my own marketing or chasing leads, so a regular pipeline for exclusive games would be perfect!

Anyone have any contact/recommendations? What's the best way to do it?

What is the state of monetising HTML5 games in 2018? is it really worth doing these days? Are Instant Messenger games making money right now?

Thanks guys! : )

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Instant Messenger games are making a decent amount of money. The only problem is that it is really difficult to be found. You need a lot of players to rank high, so getting the initial spark of growth is really hard. You have the common portals like Kongregate, y8 etc but CrazyGames also launched a Developer Portal recently, you get decent revenue share and they have more than 10M unique visitors every month + new games are listed on the homepage during the first week. Here is a link  https://developer.crazygames.com/

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Couldn't find that in the terms. And:

Can I still upload my game to other portals?

Yes, absolutely. You can still upload your game to any other portal.

Note that to qualify for revenue share, you can not upload your game to other portals before it is published on CrazyGames.

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Article V of their terms:

Quote

Developer Compensation. Developer shall be entitled to a Compensation payable by
Publisher pursuant to the terms of this article V, provided that the following conditions are
met:
(a) The Game has not been published on any other online platform;
(b) The Game does not contain any form of branding of another online platform; and
(c) The non­original game assets do not represent more than 50% of the Game.

 

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14 minutes ago, Antriel said:

(a) The Game has not been published on any other online platform;

That corresponds with: 

Note that to qualify for revenue share, you can not upload your game to other portals before it is published on CrazyGames.

Keyword before.
 

 

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They ask that you don't publish on another platform before you publish the game with them. I'm sure because I work with them. Also you can delete the game whenever you want, so if you are not happy just delete your games. (What's more, when you upload a game during Okt and Nov you automatically participate in a contest (comparable to Kongregate)).

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Then they should change the wording in the terms. They state conditions to be paid and those conditions need to stay valid to keep getting paid. As they are written now, if I upload to another portal afterwards, I am no longer entitled for compensation. Whatever the FAQ says, the terms are deciding.

1 hour ago, ACRgames said:

Also you can delete the game whenever you want, so if you are not happy just delete your games.

True, but they do reserve 30 days to do so and only if the game wasn't exclusive with them. Also only if the game wasn't provided exclusively, which isn't specifically defined as to what it means. One could argue that if it was uploaded to their portal first, it was provided exclusively. So they have means to not take down the game. Although this wouldn't really fly, as they are only given revocable rights to publish the game.

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Ok, you have a point. But again, in my experience, this is how it goes in practice. If you want to be sure, drop them an email and I'm sure they will change it in the terms.

The exclusive part, it could be better defined but here in the terms, it says it is for two months. So after these two months, you should be allowed to distribute it wherever you want. 

24459939_Schermafbeelding2018-10-04om10_48.21(2).thumb.png.0aea121ce7eaa97d76150899ea8fed3b.png

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I'd be very interested to hear of any experiences or working with CrazyGames, there are a few comments on their site regarding revenues, (around 1k per month per game for some) how realistic is this? Obviously quality counts but how many unique plays per month are expected?

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Wow! 1K is a lot, my guess would be that you would need about 500K plays for that, depending on the value of the ads they run of course! So those will be quality games, they have a scoring system that takes into account many different stats, playtime, retention rate,... But new games get some kind of boost during the first day so that they rank on the home page (which really helps) the quality games remain on the home page. 

When I started using it I thought what the heck, if I don't like it I can still delete the game. 

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Where is the best source of more information on this topic? Has anyone read a book they thought was useful? I know its a rapidly changing landscape but as a newcomer (to mobile/browser games business not to development) a guide would be great

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On 10/4/2018 at 11:51 AM, ACRgames said:

Ok, you have a point. But again, in my experience, this is how it goes in practice. If you want to be sure, drop them an email and I'm sure they will change it in the terms.

The exclusive part, it could be better defined but here in the terms, it says it is for two months. So after these two months, you should be allowed to distribute it wherever you want. 

24459939_Schermafbeelding2018-10-04om10_48.21(2).thumb.png.0aea121ce7eaa97d76150899ea8fed3b.png

There is a bit confusing about CrazyGames portal. I have a few games part of them are published, another still not. And I'm not sure about publishing or not on CrazyGames... One of their prime conditions for monetization is: "(a)The Game has not been published on any other online platform". The other their conditions is: "(c) 30%, if additionally, the game is exclusively available on CrazyGames for 2 months" But these two months is only for additional 30%.... Ok, so it's mean that I can publish my game on their site and day (or even hour etc) later I permitted to publish anywhere and only loose an extra 30%??? Is there any given minimum period... Maybe I have missed something...😑

P.S Anyway I have sent them an email...

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I think those are two separate things. 

1/ eligible for rev share if published first on their website: meaning you can publish it the next day on another. 

2/ exclusivity for two months: you earn 30% extra 

Please share their answer :)

 

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So the Alexander from CrazeGames answered to me two hours after my mail (respect👍). I have asked him if I can publish my game on the other portals day after it was published and released on CrazyGame? (with accepted monetization) And he responded positively:

"Well, you can upload your games the day after they have been published on the CrazyGames if you didn't opt in for the 2 months exclusive. Please note that it has to be published on CrazyGames. Meaning that it has appeared on CrazyGames.com"

 

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