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Game getting users from one country mostly

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My game has a D1 retention of 15%. I have noticed that about 90% of my users are from one European country and this is measured over 300k+ users it has got so far. What could the reason be for this? It's not even localised to that country's language.

Could it be that it is getting featured only in that country or it had very good social sharing in that country?


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