Thank you for the answers!
Im happy you did answer, I will have more opinions to think about.
My game is something like Travian, but fast-paced. Not a city builder, but a map builder instead. Like imagine in Travian world, that every grid is walkable and player can build defensive towers/walls all over that huge world. Player deploys armies in form of Chess figures which move like chess figures. And also attack NPC enemies in that world(some grinding) to collect items (like in RPG). SO its basically a Chess-theme MMO-RTS-RPG-tower defece MOBA (there is extra feature to play moba style matches for 40minutes all vs all, extra speed event every 2 hrs). SO its a extreme mix of so many genres in an MMO where thousands of players can coexist in the same world and play in real time. Testers say that its very fun and addictive.
Like, I have few players who play for 2 years and still login almost daily, as there is still what to do. And there are few newer players who are proactive and play like crazy for 5 hours/day. But i Did not market the game, so players would not disturb me too much when im concentrated into the game. as i work with it in my spare time.
I dont think its a niche game. Its a casual game. Easy to learn. Hard to master. For real. Player logs in immediately, does daily missions and spends all available action points. and after like max 8hours/day there is absolutely nothing to do in that day. More like after 4 hours there is not much left. Like in casual mobile MMO games. Like an Idle-heroes MMO game, where player does daily routine for few hours and when nothing to do, he goes back to reality.
So i think it fits really well among other MMO-RPG and MMO-RTS games on facebook casual games list. Current average session duration of the last year is about 45minutes. And playable well with mobile too, as it has top-down version.
Feedback - i buy by hiring many random testers, so they play game for 15 mins, give me all feedback and i pay them 5 eur. Like, a free feedback of forum users is not that good as they like to critisize without even trying, just after the first minute exit.
The game has no ads. as there is in-game monetization. The game is f2p - some are players, some are payers. Like Travian. Just here are no auto's and actually the more active ones are better than those who pay more but are not active enough.
I didnt build audience with purpose. THe game was always available. For 3 years it was open. ANd i had jsut too many suggestions and requiremets that disturbed me a lot. So i just went quiet and built what i wanted. As with kongregate. I didnt want many testers, just needed 2k. But came 50k. Without any marketing. Maybe the game icon(first impression) was good.
Who will play - i think 10~60 year people who like chess. But not necessary chess. as many players who play long didnt know chess at all and when i said its about chess they just then realized. So they learned chess movements without knowing it.
Why will play - it also has social part, chat, alliances, pvp. maybe because its a fun and easy way to learn chess. Maybe because its a totally new and newer experienced RPG type game. Or maybe tey want to pay a long-term tower defense. Its hard to say why someone would play a game. Like, a startup is built to answer that "why" - because startup builds product/service which is searched by people and help them. Game doesnt help players, it gives experience, emotions or some other feelings. Players dont ask for some kind of game. They just play what they find interesting to them personally.
The ideal audience - same players who play other MMO games. They are just random. They dont stay in a closed group waiting for some new game, like this. Cant say they are chess players. as really many chess players just hate video games. its not a niche game that i could know exact place where to search for players. This game was played by my 6 year daughter and she was able to play alone for few days. So its for anyone. Maybe ideally, i think RPG players as they would be more commited to such RPG than RTS players for such strategy game. As it has many RPG elements as main goals.
Kongregate as i said, cannot re-release released game. Btw they closed. ArmorsGames same as Kongregate - mainly flash games publisher. So i suspect they have greatly decreased player numbers when flash went away.
Similar games doing most well in APPS. With much marketing. Secondary, as like forge of empires - just website, doing also lots of marketing. So i think that for me faster would be like forge of empires - website and do much marketing. Also i seen in facebook some successful RTS city-builders. But they also spent much on marketing to be in the first page. The similar games are all the same and i didnt see some new coming. Most of them are so old and bored. I dont say they are bad.. Just that old. I dont say my game does the same. Its different, but for the same players.
I dont really want to give my revenue to publisher when i can do that by my self. So i dont plan to pitch. Also, I dont want to overcrowd the game too soon. I think for the beginning would be enough 60k registrations for 3 different servers. That may cost me of 1~6k for marketing, but if lucky, even less. When i market my self, i can control the players amount and market more or less depending on server crowd. I aim for 10k revenue/month when spending 1-5k on marketing. Its not low nor not much. SO i dont want a serious partner as he may show the game for too big audiences too early. I want to open a alpha with not too many players, but as many as would give me enough revenue to sustain and continue this game as my main job, not as spare-time job. You can not believe i will achieve these unrealistic revenue numbers. But if i spend 5k eur on marketing, i may have a chance to get back 10k as revenue, dont you think? even for a very bad game that would be possible.
Btw i am buying servers for 50-100eur/month for each server. Its not a problem, as i am employee full time and can afford like up to 500 eur/month game costs. Armorgames would provide me just free marketing with a cost of 50% cut. Plus a 25% cut from taxes. So what i have left is 25 eur frmo 100 eur purchase. If i would believe that armorgames would provide me 60k registrations per month for free, just for the 50% cut, i would go for it. But flash died, so they will die too, sooner or later. They may provide now like 5-10k registartions/month and that is not enough. I would need anyway to market additionally. Kongregate also made their basic marketing for my game, what gave me just like 500 registrations. SO i dont believe in their marketing ways on their own platforms as these are just bad.