Conor O'Nolan

OMG Sharebait drives surge in Facebook Instant Games

Recommended Posts

In the last few weeks Facebook’s Instant games platform has seen a huge surge in users, and it’s all down to one extraordinary clickbait game. OMG, from an obscure Philippines game studio Supergene Inc. has surged from a base of 31,000 users on October 19 to 58m daily users in just 17 days. That compares with a usual top-ten figure of 10m and already accounts for 17% of all daily users.

Probably the most interesting effect of this surge has been the parallel surge in Instant Games as a platform. On October 19, the platform had 255m users, down from a height of 270m in July. By November 4, this had risen to 312m, exactly matching the surge in OMG.

Is this a game-changer for IG?

Share this post

Link to post
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.

Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.


  • Recently Browsing   0 members

    No registered users viewing this page.