GameFilled Posted June 9, 2014 Share Posted June 9, 2014 Hi, I thought it may be useful to write something about HTML5 business model based on IAPs. Here is my post regarding going freemium from ads based model. Please excuse me for using "GOLD" phrase - GOLD means "virtual currency"/IAP (i paste my post from other forum here - sorry).Why?Business model based on advertisements is unpredictable. Most of clicks are accidental and don’t depend on game construction. With freemium you gain full control over your incomes. The better the game is designed - the more money it will make!How?There are several concepts of going freemium!ItemsYou can offer your players virtual goods, they can buy with GOLD. There are various types of virtual goods:TimeOne of the most popular virtual good is “faster production”. You can offer faster pace of building or army producion for a little bit of GOLD.Power/AbilitySometimes players stuck in some difficult parts of game. You can make it easier for them to overcome obstacles by offering special powers for GOLD.ComfortUsefull in all “farming” games, where player has to harvest some types of incomes. You can offer auto-harvesting for GOLD.SocialSingleplayer game can become multiplayer and social for GOLD.UnlimitingYou can specify limits for playing for free. Levels/DemoThe most common way of limiting is to offer demo version with few levels for start and full game for GOLD.Plays per dayOne of the Gamefilled’s games - TANK5 - offers unlimited plays for GOLD and 10 plays per day for free. There are several subscription plans. This model works like “premium” account.Time per day“Want to play more than 30 minutes per day? No problem, just pay some GOLD for it ”Lifes per dayCommon in mach3 games. Player can play a game until some limit of unsuccessful plays is reached. Limit can be reset by GOLD or waiting some time. Progress savingPlayer can play a game without any limits. However, each time player’s avatar is “killed” game starts from the very beginning. If player wants to start from the last position some GOLD must be paid. IncomesYou can multiply player’s incomes (points, xp, …) with “premium” account, which is available as subscription for GOLD.Q&AIf you have got any question or requrie support regarding freemium, please don’t hesitate to contact us -> [email protected] Quote Link to comment Share on other sites More sharing options...
joannesalfa Posted June 11, 2014 Share Posted June 11, 2014 Ads-based games would look ugly. I'd love that we can use this business model like the arcade machines. Quote Link to comment Share on other sites More sharing options...
GameFilled Posted June 11, 2014 Author Share Posted June 11, 2014 Actually this seems to be good and achievable idea. At this moment Gamefilled allows users to spend GOLD in games. Maybe we should let them win GOLD in games and spend it around the system? What do you think? Quote Link to comment Share on other sites More sharing options...
joannesalfa Posted June 13, 2014 Share Posted June 13, 2014 Winning GOLD for free in return they should promote our games via facebook and twitter, keeping play to earn small amount of GOLD, Daily challenge per day to get GOLD, Rate app for GOLD, etc. Quote Link to comment Share on other sites More sharing options...
GameFilled Posted June 13, 2014 Author Share Posted June 13, 2014 Actually mechanisms like rate for GOLD, share for GOLD, invite for GOLD are already implemented. I wonder if some of achievements shouldnt give gold after completion. Quote Link to comment Share on other sites More sharing options...
Dennis-Ziango Posted June 18, 2014 Share Posted June 18, 2014 Do you have some actual tests and results on this model yet? Quote Link to comment Share on other sites More sharing options...
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