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How to get more players


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Naturally paying-for-players is how the big boys do it - a key risk of venture growth is the acceptance of negative cashflow for the initial stages.

A potential alternative is to create something inherently viral from the outset ("viral coefficient" is a useful term).  Within gaming "virality" has become increasingly difficult mainly due to oversupply - but it still happens occasionally, with a few .io games being recent examples within our space.

Additional approaches are to partner with a third-party (e.g. who can solve our audience problem if we can solve a problem for them) - or to focus on a specific niche that has an untapped audience.

What type of player do you want, what do you want them to do, how many times do you want that to happen, what is the value of all that?


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