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Exclusive for web and android version


mazoku
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I have done both (web exclusive keeping store rights, store exclusive keeping web rights). One publisher had zero activities on the stores and didn't mind a web-only exclusivity. Another publisher wanted to try a GooglePlay/iOS exclusivity but I had already sold some non-excl so web exclusivity was not even in question. HTML5 Sponsors prefer both because it is cheaper to setup user acquisition on stores from their web activity but I don't think there is hard rule, discuss with sponsors and take the offer(s) that you think will get you the best deal.

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